Find a niche you can actually stick with.

A niche is simply a focused group of people and the problems you want to help them solve. You do not need the perfect idea on day one; you need a useful direction to explore.

Find the overlap

List subjects you are curious about, people you understand, and problems you would be willing to research. Look for an overlap that gives you enough specific questions to answer without forcing you to pretend to be an expert.

Get more specific

“Business” is broad. “Simple tools for people starting a solo online business” gives you a clearer reader and a set of practical questions. You can always broaden your focus later as you learn.

Test the idea with real questions

• Can you list ten useful article ideas for this audience?
• Are people asking questions you can answer thoughtfully?
• Are there relevant products you can evaluate honestly?
• Would you still care about the subject after a few months?

Pick one question and make the best resource you reasonably can. A small, useful beginning beats waiting for a perfect plan.