An email list gives readers a way to hear from you again. Start by making a clear promise about what you will send and why it is worth receiving.

Make the invitation clear

Explain what readers are signing up for, who it is for, and what sort of messages to expect. Collect only the information you need, and make it easy to understand how to unsubscribe.

Create a useful welcome

A short welcome message can thank the reader, deliver anything you promised, and point to a useful resource. Be yourself, keep it readable, and set expectations honestly.

  • Use a reputable email service and learn its consent requirements.
  • Follow applicable email-marketing and privacy laws in the places you send to.
  • Provide a working unsubscribe option and honor requests.
  • Check that the provider permits your affiliate content.
  • Disclose affiliate links clearly within the relevant message.

Once the basics are in place, focus on sending something useful. Choose a frequency you can sustain and make adjustments as you learn what readers need.

✳ ONE STEP AT A TIME.